AFHRA is a creation of Monica Chiozzi. Named after her grandmother, Afhra is an Arabic name that means joy or delight and true to its meaning, Monica’s creations bring sheer joy and delight to the eyes of the beholder. It derives its inspiration primarily from literary sources namely Joseph Conrad and Mohamed Choukri, with the latter having a strong Moroccan influence on her creations. Two other individuals whose literary works have left an indelible impact on her work are the poetry of Anne Sexton and the travel diaries of Annemarie Schwarzenbach.
Adopting a minimalistic style with vibrant colours, her creations ooze a sensuality and elegance that is distinctly feminine. Monica honed her talent in the 80s, in a tumultuous period for Italian fashion. She combined her academic background of artistic and cultural heritage with a passion for fashion that translates into the essence of her creations. She started her career as a designer in the field of luxury leather items and honed her skills working for premium fashion brand Borbonese, as a collection coordinator. She later worked for an eclectic range of high-end brands including Tod’s, which saw her grow as a luxury designer and helped her further develop her talents.
She then launched her own line of creations with products designed for women of all ages. Monica has successfully combined attitude, heritage and femininity, which have become hallmarks of her creation. In September 2016, in line with the spring 2016-2017, Fashion Collection she launched her AFHRA Collection. Each piece is made by the most skilled Italian craftsmen as a labour of love. All of her work is a tribute to the African landscape, which she dreamt about as a child and fell in love with as an adult.